COM1074


COM1074: Principles of Advertising & Design

Course Aims
  • To provide students with a solid foundation in the theories and application of the theories in the advertising discipline including the ethical, legal side of advertising, the economy and its important role in society.
  • To introduce methods of determining advertising objectives, budgets, and establishing target audiences.
  • To provide students with a preliminary understanding of the creative functions and role of design in the advertising industry


Student Learning Outcomes
  • Demonstrate a good understanding of the theories and practices of advertising and design by applying what they have learned to address problems or opportunities in the advertising world.
  • Evaluate the role of research in planning and developing an advertising campaign.
  • Evaluate, analyse and formulate the business, ethical and legal issues of advertising nationally and globally.
  • Formulate the advertising objectives, budgets and target audiences. 


Main References 

Arens, William. (2010). Essentials of Contemporary Advertising. New York: McGraw-Hill.

Katz, Helen (2010). The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying. London: Routledge.

Nesbit, Wilbur Dick. (2010). First Principles of Advertising. Tennessee: General Books LLC.

Tibbs, Andy. (2010). Advertising: A Practical Guide. London: Routledge.

Williams, Eliza. (2010). This Is Advertising. Chronicle Books Pricken, Mario (2008). Creative Advertising. London: Thames & Hudson.


Additional References 

Belch, George & Belch, Michael. (2008). Advertising and Promotion: An Integrated Marketing Communications Perspective. New York: McGraw-Hill/Irwin.

Jefkins, Frank. (2006). Advertising Made Simple. New Jersey: Prentice-Hall.

Moriarty, Sandra, Mitchell, Nancy & Wells, William D. (2008). Advertising: Principles and Practice. New Jersey: Prentice Hall.

O’ Guinn, Thomas, Allen, Chris & Semenik, Richard J. (2008). Advertising & Integrated Brand Promotion. Cincinnati: South-Western College Pub.

Ogilvy, David. (2006). Ogilvy on Advertising. Birmingham: Pan Books.

Stoklossa, Uwe & Rempen, Thomas. (2007). Advertising: New Techniques for Visual Seduction. London: Thames & Hudson.

Wells, W., Burnett, J. & Moriarty, S. (2006). Advertising: Principles and Practice. New Jersey: Prentice-Hall.


Related Academic & Professional Journals 

Bellman, S., Schweda, A., Varan, D. (2009). A Comparison of Three Interactive Television Ad Formats, Journal of Interactive Advertising, [online] Available at http://jiad.org/article122 [Accessed 2 October 2010].

Lewis, B. & Porter, L. (2010). In-Game Advertising Effects: Examining Player Perceptions of Advertising Schema Congruity in a Massively Multiplayer Online Role-Playing Game, Journal of Interactive Advertising, [online] Available at: http://jiad.org/article131 [Accessed 30 September 2010].

Precourt, G. (2010). The Power of Television in a Digital Age. Journal of Advertising Research, Vol. 50, No. 2, pp.109-110.

Richards, J. I. (2000). Interactive Advertising Concentration: A First Attempt, Journal of Interactive Advertising, [online] Available at: http://jiad.org/article3 [Accessed 30 September 2010]

Zigmond, D. & Stipp, H. (2010). Assessing a New Advertising Effect: Measurement of the Impact of Television Commercials on Internet Search Queries, Journal of Advertising Research, Vol.50, No.2, pp.162-168



32 comments:

  1. Subject : COM 1074 Principles of advertising Design
    Name : Fero Yesilia
    ID : 12048427
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  2. Subject: COM1074 Principles of Advertising Design
    Name: Bryan Lim
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  3. Subject: COM1074 Principles of Advertising Design
    Name: Vivian Foo
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  4. Subject: COM1074 Principles of Advertising Design
    Name: Hoe Wei Nian ( Nicholas)
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  9. Subject: COM1074 Principles of Advertising Design
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    ID : 12054110
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  11. Subject: COM1074 Principles of Advertising Design
    Name: Chin Bin Xian
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  12. Subject : COM1074 principles of Advertising and Design
    Name : Oh May-Qun (maeoh)
    ID : 11018991
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  17. Subject: COM1074 Principles of Advertising and Design
    Name: Chan Wei Kah
    ID: 11030798
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    Replies
    1. so sry sir, i had trouble with logging into my blog!
      pls refer to my new blog below:
      Subject: COM1074 Principles of Advertising and Design
      Name: Chan Wei Kah
      ID: 11030798
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    2. Dear Chan, updated blog address noted thank you. Blessed week ahead.

      Delete
  18. Subject: COM1074 Principles of Advertising and Design
    Name: Chan Tze Minn (Samantha)
    ID: 11033966
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  19. Subject: COM1074 Principles of Advertising Design
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  20. Subject: COM1074 Principles of Advertising Design
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  21. Subject : COM 1074 Principles of advertising Design
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  22. Subject: COM 1074 Principles of advertising Design
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  23. Subject: COM 1074 Principles of advertising Design
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  25. Subject : COM1074 principles of Advertising and Design
    Name : CHEA KIAT HEONG (CHEA)
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  26. Subject : COM1047 Principal of Advertising and Design
    Name : Silvia Sharon David
    ID : 11048030
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  27. Subject: COM1074 Principles of Advertising Design
    Name: Cheng Zai Hong
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  28. Subject: COM1074 Principles of Advertising Desing
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  29. Subject:COM1074 Principles of Advertising Desing
    Name:Nazym Orazakhynova
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  30. Subject: COM1074 Principles of Advertising Design
    Name: Ahmad Hafizi
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